Harness Mobility To Enhance Customer Service

By John Cameron, general manager, Trimble Field Service Management, www.trimble.com/fsm

Successful companies use mobile technologies to increase customer satisfaction levels — the ultimate goal of any deployment.

Field service organizations understand the benefits of mobile technology, having been among its earliest adopters. But, deploying technology for its own sake generates limited value. That’s why top performers are putting more time and effort into strategies to convert their technology investments into measurable gains.

The overall goal of any deployment is to raise customer satisfaction levels. The most successful organizations regard customer satisfaction as their best measure of success — not financial or operational goals. When deploying mobile devices and apps, whatever operational improvements they trigger, the ultimate priority is to deliver excellent service to keep customers happy.