Case Study: Growth Follows Field Sales Automation

By Brian Albright, Field Technologies magazine

Smaller companies that hope to expand their businesses can often leverage technology to give themselves a competitive edge. ZOL Eyewear has given its field sales representatives a real-time view of inventory using a hosted mobile sales application that has also eliminated back office paperwork and provided new ways to help service their retail customers.

San Juan, Puerto Ricobased ZOL Eyewear designs and sells sunglasses, accessories, and backpacks through stores in Puerto Rico and in select markets on the United States mainland. Three years ago, ZOL Eyewear president David Mesqueue decided to roll out a sales automation solution to streamline manual processes that required reps to record orders on a sales sheet, and then enter invoices manually into the company's QuickBooks back office accounting software.