Article | February 23, 2007

GIS' Multidiscipline Retail Value Proposition

Route mapping is the hallmark application for GIS technology in retail, but it's one that leaves folks like geoVue's Rudy Nadilo scratching their heads. Nadilo, CEO at the GIS solutions provider, says retailers that haven't taken the power of GIS technology beyond route mapping and store locators are "missing the side of the barn." Used with permission from Integrated Solutions for Retailers magazine

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