From Inquiry To Install: How A Home Services Company Crafted Powerful Customer Interactions In Real Time

Making an emotional connection with customers is critical to building loyalty and increasing retention, and service and sales teams sit in a prime spot to enhance that connection. Every experience a customer has with a home service and sales representative is a direct reflection of a company’s brand. You want to turn your in-home sales and service personnel into brand ambassadors, but it’s a goal that requires the right service tools and technology from in-coming calls, to ordering, and through execution.

But how many companies provide that seamless experience? According to Microsoft, one out of six companies are still running services operations through a series of manual processes, typically piggy-backing onto a CRM or sales management application, augmented by Excel spreadsheets. The time spent and potential for error are way too high. And the customer experience suffers.