Article | November 16, 2021

Does Your Field Service Organization Show And Tell?

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The way your field service technicians learn, work and communicate is changing. A recent study from Techsmith found that millennials are more visually minded than previous generations:

  • 64% of millennials say they understand information faster when it’s communicated visually.
  • 58% say they remember information for longer if it has been communicated visually.
  • 54% say they remember more from visual content than from text alone.

This is a huge shift from previous generations, who generally prefer information that is communicated through traditional methods, like written instructions, or a combination of text and images.

Bottom line: not providing your under 40 technicians with visual information in the field is hampering their productivity, efficiency and confidence.

However, it isn’t just your Millennial technicians who are asking for better knowledge to do their job. A 2021 survey from the Service Council, over 90% of field service technicians said that more knowledge is required to service increasingly complex products.

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