New Brand, Identity and Positioning Signify Company's Aggressive New Approach within the Telematics Industry
NexTraq (formerly Discrete Wireless, Inc.), the value leader of GPS fleet tracking and vehicle management solutions, unveils a rebrand initiative that incorporates a new image and messaging as well as a new approach to its website, which anchor the company's key differentiators within the fleet tracking industry. As part of the initiative, two "industry firsts" - one-minute reporting and 12-month customer data retention – are now included in the standard NexTraq offering, once again setting the benchmark by which the rest of the industry operates.
"The rebrand initiative to NexTraq strengthens our commitment to provide our customers with the highest-value GPS fleet tracking solution in the telematics industry. It's an ideal time as the overall GPS market is forecasting dramatic growth," explains Mike Scarbrough, CEO of NexTraq. "Historically, we have been a first-to-market company; proven again with one-minute reporting and 12-month customer data retention. Our brand identity in NexTraq reinforces more than 10 years of design innovation and industry firsts."
The NexTraq Platform
The NexTraq™ Fleet Tracking platform (formerly MARCUS) is a cloud-based application that enables service and distribution businesses to optimize fleet operations while reducing operational costs and maximizing revenue. The suite of applications -- Fleet Dispatch, Fleet Metrics and Fleet Mobile -- gives customers the ability to manage their fleet more efficiently and with greater impact to their bottom line. Additionally, easy-to-use reporting functionality delivers key performance indicators (KPIs) to benchmark company goals.
NexTraq Web Services
NexTraq Web Services is an open platform that allows customers to integrate third-party applications, such as accounting or billing, to the NexTraq platform. The ability to interoperate with other applications makes the NexTraq platform the industry benchmark for integration.
"Our continued commitment to our customers positions us for aggressive growth going forward," said Mark Roberts, chief marketing officer of NexTraq. "Whether your fleet is five or five hundred vehicles, NexTraq delivers advanced solutions that are flexible and easy to deploy."
Established in 2000, NexTraq (formerly Discrete Wireless) provides the highest value GPS fleet tracking solution in the telematics industry. The NexTraq™ Platform (formerly MARCUS) is a cloud-based application that enables service and distribution businesses to optimize fleet operations while reducing operational costs and maximizing revenue. Based in Atlanta, NexTraq customers achieve ROI in as little as one month. For more information, visit www.nextraq.com.