Companies Need To Do More Than 'Duck And Cover' During Black Swan Events

By Tim Garcia, Apptricity CEO

The government once coached kids to survive a nuclear attack by crouching and covering their heads.

We might laugh now at how useless that advice was. But that approach is how a lot of companies deal with the supply chain disruptions that can result from a “Black Swan” event, whether that means a hurricane or a terrorist attack. They don’t really have a plan; they just hope it won’t happen.

Last year, Hurricane Sandy was a perfect example of how you can get into trouble if you don’t prepare. It tore through the mid-Atlantic, especially New York and New Jersey, and it opened a lot of eyes in the business world to how companies located thousands of miles away can be effected.

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