Case Study: Coca Cola Korea Improves On Customer Service & Operations

Having the right product on the shelf at the right time is critical in the beverage industry. Coca-Cola Korea Bottling Company met this challenge with Descartes. Using Descartes' Routing & Scheduling™ solution, the company successfully reduced out-of-stocks while increasing delivery capacity by 13%.

Coca-Cola Korea Bottling Company, owned by Coca-Cola Amatil, is the leading beverage company in South Korea and is responsible for product manufacturing, distribution and customer support. Established in 1996, it employs approximately 3,000 employees. With a product line of over 120 SKUs, including Coca-Cola , Sprite, and Fanta, Coca-Cola Korea generates more than US$580 million in annual sales.

Managing Routes to Meet Fluctuating Demand. A major challenge for bottlers today is meeting everfluctuating customer demand while keeping distribution costs under control. Coca-Cola Korea Bottling Company (Coca-Cola Korea) met the challenge with Descartes. With a private fleet of over 580 vehicles servicing more than 110,000 customers (supermarkets, convenience stores, and discount stores), Coca-Cola Korea was able to reduce stock-outs of its 120 products, including Coca-Cola™ , Sprite™ and Fanta™ , and reduce the amount of inventory returning at the end of the day.