Closing The Digital Transformation ROI Gap: How To Overcome The #1 Issue That Hinders Success

By Sarah Nicastro, Creator, Future of Field Service

The term ‘digital transformation’ easily rolls off the tongue of every business leader in the world today. But what does a modern definition of digital transformation entail? Certainly, we’re far past the point of actually digitizing paper-based information and processes. Digital transformation in today’s terms is representative of a company’s shift to excelling in the digital era – the mastery of digital tools, the cohesiveness of customer experience, and the introduction of digital products and services.

While the criticality of digital is widely understood, many companies are still grappling with how to articulate their digital identity and make tangible progress in their digital evolution. This is largely since organizational structure, culture, and company workflow aren’t historically set up in a way that is conducive to the collaboration and agility that today’s digital imperative demands.

In a recent session with Phillip Carter, Chief Analyst for IDC in Europe, Fredrik Tukk, Head of Innovation Scouting at Maersk Drilling, and Marne Martin, President of the Service Management Global Business Unit at IFS, we dove into a detailed conversation on what it takes to achieve digital transformation ROI in today’s landscape. There were many important points discussed and you can stay tuned to the podcast for a replay of the full session coming soon, but what stood out to me that I want to cover in this article is the number one issue that stands in the way of digital transformation ROI and how you can move past that barrier.