Cellular-Based Digital Signage Guide

The widespread availability of 3G and emerging 4G cellular-based wireless broadband networks enables digital signage to be deployed virtually anywhere. Combined with SaaS content management systems, cellular-based digital signage can penetrate hard-to-reach locations and new markets, and achieve a faster return on investment.

Why integrate digital signage through a network?

Today, the vast majority of digital signs being deployed today are networked. The advantages of a networked digital signage system are far greater than simply the cost savings; such systems also add value by their ability to update content, nearly in real time, and increase its relevance to the viewing audience. The days of updating signs by flash drives and other manual, non-networked approaches have simply become a thing of the past.

Consumers want information quickly and easily, and it must come to them, such as between meetings and appointments. The need for data has expanded, and the way such information is presented reflects on a business and its brand. Digital signage adds an element of professionalism and is an effective medium for getting the word out on anything a business wants to convey. Digital signage is a valid part of a marketing plan, allows acceleration of the spread of information and can help companies gain product and brand mindshare.