CDP Is Key To Customer Journey Orchestration, With Thomas Wieberneit

With so many businesses claiming to be customer focused, how can your business stand out? With customer journey orchestration, driven by a customer data platform (CDP), you can make your customer experience a true competitive advantage. In this episode of Connected & Ready, host Gemma Milne talks with Thomas Wieberneit, co-founder, CEO, and Principal of aheadCRM, about understanding what a CDP can do, examples of the benefits they can generate, the importance of context regarding customer behavior and data, security implications of CDPs, and most importantly, what all this means for your customers.