Cat S50c Launches With Verizon Connectivity

Durable Smartphone Provides Dust-proof, Drop-proof, Waterproof, and Push-to-Talk Solution for Rugged Market

Cat phones, recently announced the launch of the Cat S50c rugged smartphone, connected exclusively on the Verizon network, a device rigorously tested and designed for challenging environments. The S50c’s exceptional performance will benefit those braving the elements in rugged or tough all weather jobs, including rescue services, construction, ski patrol, boating and outdoor enthusiasts.

The Cat S50c comes from the globe’s leading manufacturer of construction and mining equipment, Caterpillar Inc. and will be available from 14th January. The Cat S50c robust design meets United States Military standards and is IP67 certified providing protection against drops, water, dust, extreme temperatures, humidity, thermal shocks, vibration and salt mist.

According to recent industry research, Americans have spent $23.5B repairing and replacing smartphones in the last seven years, spending $10.7B on iPhone repairs alone. 33 percent of consumers stated they have either dropped or damaged their phone and 48 percent of all smartphone users stated they are currently using a damaged smartphone. In recent focus groups conducted by Bullitt Group with professional tradesmen and outdoor workers, respondents emphasized that damaging handsets in demanding work environments is a common problem. More than half of those spoken to had cracked or broken their phone screen in normal every day use, showing it was not truly fit for purpose.

“Consumers are becoming increasingly dependent on smartphones for all aspects of our daily lives as they far transcend their original purpose of voice communication,” said Peter Stephens, Bullitt Group’s CEO global licensee for Caterpillar. “The strategic achievement represented by this launch of the Cat S50c on the Verizon network confirms our commitment to offering our customers the industry’s most innovative rugged smartphone with class-leading durability.”

In addition to the rugged credentials the technical features of the Cat S50c make this the perfect companion for anyone working in challenging environments. The generous 4.7” HD Gorilla Glass scratch resistant display is fully operational while wearing gloves up to 4mm thick, with wet hands and even in the rain or snow. The Cat S50c is also Push To Talk ready. The dedicated key allows users to communicate instantly with one person or an entire workforce at the push of a button on the largest and most reliable Push To Talk network in the United States.

Standout features of the Cat S50c include:

• Drop Proof: Meeting United States Military standards, the Cat S50c is Mil Spec 810G certified drop proof up to 3.9 ft. It features a scratch and shatter resistant Gorilla Glass screen that won’t crack under pressure.
• Dust Proof and Waterproof: The Cat S50c is fully impervious to dust and waterproof in 3.3 feet of water for up to 30 minutes. IP67 certified.
• Wet Finger & Glove Tracking: The 4.7” Gorilla Glass scratch resistant display is fully operational while wearing gloves up to 4mm thick, with wet hands and even in the rain or snow.
• Push To Talk Ready: The Cat S50c has a dedicated Push To Talk key, which allows users to communicate instantly in even the most remote locations either 1-to-1 or to synchronize an entire workforce with one push of a button.
• Performance: The Cat S50c features a 1.2GHz quad-core processor, 1GB RAM, 8GB FLASH, expandable Micro SD up to 64GB. The 2630mAh battery provides a full day of robust browsing, speedy downloads on the Verizon 4G network.
• 4.7” HD Display: View images, watch videos or play games on the crisp HD display with perfect clarity. Unlike most rugged phones, it has a generous 4.7” HD screen, optimally designed for working with documents on the go.
• App Store: This preinstalled feature showcases the recommended apps for the Cat phone audience and provides one stop shopping for individuals that are constantly on the go.

“The launch of the Cat S50c on the Verizon network is the first partnership between a US carrier and Cat phones and indicates a significant potential for the uptake in ruggedised smartphones for this market.” said Francisco Jeronimo, Research Director, IDC “The nature of some jobs requires a much more robust device to cope with every day activities, but without compromising the user’s experience. This device offers professionals the resilience needed when using their smartphone in challenging environments, but it also offers the peace of mind of avoiding expensive repairs in less careful usages.”

The Cat S50c will be available exclusively on the Verizon network on January 14th from catphones.com, amazon.com and homedepot.com, and also available to all authorized Verizon Wireless Agents from Ingram Micro.

About Cat devices and accessories
The Cat brand stands for trust, durability, reliability and quality. The Cat DNA is found in every Cat mobile phone and accessory offered by Bullitt Mobile Ltd. and provides boundless experience with robust mobility. A new product was created for wireless communication that meets the great variety of needs of a demanding life. For more information, visit http://www.catphones.com.

About Bullitt Group
Founded in 2009 by Colin Batt, Dave Floyd and Richard Wharton, Bullitt Group enables the world’s leading brands to enter into rapid growth consumer technology categories creating broader appeal and new, long term income streams in the process.

Since its formation six years ago Bullitt Group has designed, manufactured and distributed millions of mobile phones, audio products, other connected devices and related peripherals to more than sixty countries across the globe. Bullitt is the global licensee for: Cat (Caterpillar Inc.) for mobile phones and related peripherals; Ted Baker for audio products; JCB for mobile phones and related peripherals; Ministry Of Sound for audio products and mobile peripherals; Kodak for mobile phones and related peripherals. Bullitt’s Group’s Head Office is Reading, England with additional office locations in Taipei (Taiwan), Shenzhen (China), New York (USA).