Guest Column: Cashing In On The iPhone Age: Are CMS Vendors Missing A Trick?

By Robert Bredlau, Director of International Business Development at e-Spirit

There is no doubt people love the idea of experiencing the latest world news, sports results, music and movie releases whenever and wherever they are – as well as staying in touch with friends and family. Mobile devices like the iPhone have also enabled staff to work on the move, boosting the efficiency, agility and flexibility of businesses.

However, despite this revolution in communications, businesses have been alarmingly slow to capitalise. According to an e-Spirit survey of 100 CIOs, two thirds of UK businesses are failing to deliver high-end customer experience by not optimising their websites for the latest devices. This means many are failing to accommodate this exploding demand for mobile communication, information and entertainment.