Case Study: LEAPMOTOR Drives Superior Digital Content Experience

Founded in 2015, LEAPMOTOR is an electric vehicle company with 132 patented technologies and intelligent vehicle factories in Zhe Jiang, China. The company’s customer base for its cost-effective, smart electric cars is mostly younger buyers who expect a personalized car experience.

These digitally savvy consumers expect content on demand across touchpoints – from exploration and configuration, to in-vehicle connected experiences and after-sales service. LEAPMOTOR needs to display content through digital channels (on-screen display, voice assistant and apps) and provide a custom guide so customers can quickly learn about their new car – in any language.

After multiple comparisons and trials, LEAPMOTOR chose easy-to-use Tridion Docs to meet their current and future requirements for content production, management and delivery. New service content, such as the owner’s manual and service manual, is now published into PDF and Apps to nurture a deeper customer connection during the aftersales support cycle. LEAPMOTOR also values that RWS works with its partners to meet their needs with the customized system.