Case Study: BlackBerry Enterprise Solution Improves Quality Control For Retail Gas Industry

The Challenge: Get a Faster Picture of Performance at Retail Gas Stations

Since pricing is often very similar from one gas retailer to the next, the key to competitiveness is customer service. Customers notice the little things – like half-filled shelves, messy washrooms or the neglected appearance of a business. It was this thinking that drove Suncor to develop its Strive for Excellence program, a quality control commitment that extends from the cleanliness of retail areas to the safety of all their Sunoco gas stations.

The program depends on each Territory Manager visiting up to 20 of Suncor's 300 gas stations in their area, auditing performance with a 300 question list, and reporting to station managers and head office. Although critical to their business, the inspection process was cumbersome and slow.