Benchmarking The New Normal From Year Zero

The last 6 months have been as tumultuous and challenging as we collectively as a global society have known since the end of the second world war in 1949. Indeed, during the pandemic it was almost impossible to not use various war analogies when discussing the challenges, we all faced. We were all in the trenches together facing an unprecedented threat, magnified by uncertainty, amplified by the very foundations of the global society we live in today.

Borders lifted by the political and economic harmonisation of a truly global economy in areas such as the EU’s Schengen zone came crashing down, while in the heat of panic even medical supplies were held, as nation after nation stared into the oncoming headlights.

However, this was not a world war, this was a battle against an enemy who cared little for borders, an enemy that had no concern about the ethnicity or nationality of its victims. This was an enemy that was coming for all of us, and so unlike a war that pulled nations apart, the global pandemic of 2020 brought us together, in our hour of adversity, we ultimately, beyond the petty bickering of the politicians and media, stood together.