Ben E. Keith Sells More Beer With MobileDemand xTablets

Ben E. Keith is the second largest Anheuser-Busch wholesaler in the United States covering 61 counties in North Texas including Dallas and Fort Worth. Over 250 pre-sale routes service customers throughout the state of Texas.

The company has always been a leader at implementing new technologies to equip its pre-sale reps with the tools they need to sell more beer. It moved away from using paper and pen to take inventory and create orders in the field years ago. So it is no surprise that when the new A-B Mobility route accounting software was implemented recently, Ben E. Keith took the opportunity to refresh its hardware with mobile computers that would give its reps more power and functionality than the handheld devices they were using.

"After we made the decision to move into the A-B Mobility software, we took a lot of time to and just the right piece of equipment for our pre-sales reps. It had to be the right form and offer the right functionality for our guys to hit the streets hard every day," says Steve Fleming, Vice President of Administration and Information for Ben E. Keith.