Avery Dennison RFID And Mühlbauer AG Strap Attach Technology Agreement
December 17, 2007 - Avery Dennison RFID, a business unit of Avery Dennison Corporation (NYSE: AVY) and leading provider of UHF RFID inlays, announced that it has entered into an initially exclusive agreement to license its patented strap attach technology to Mühlbauer AG for its TMA 15000 smart label strap attach equipment. Mühlbauer AG is the first company to be licensed the manufacturing process rights for this technology.
"Our converter partners have expressed great interest in manufacturing RFID inlays for unique applications that the Avery Dennison portfolio does not address," according to Bob Cornick, Vice President and General Manager of Avery Dennison's RFID division. "Releasing the technology at this time reinforces our commitment to enable both our converter channel and the industry".
The patented strap attach manufacturing process is an alternative to conventional direct chip attach technology and leverages Avery Dennison?s core competence in roll-to-roll manufacturing and materials. The Avery Dennison process creates RFID inlays by placing pre-fabricated straps (a microchip and a connection element on a carrier sheet) on antennas. This allows converters to create RFID inlays without the high accuracy and clean room requirements needed for attaching the bare microchip directly to the antenna.
Find out more about strap attach and the Mühlbauer TMA 15000 at rfid.averydennison.com and at www.muehlbauer.de
About Avery Dennison RFID
Avery Dennison RFID manufactures and markets RFID inlays through a network of label converters to serve manufacturers, the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. With design, testing and manufacturing facilities located in the U.S. and Europe, Avery Dennison RFID is a leading provider in the global RFID marketplace. It is a business unit of Avery Dennison Corporation (NYSE: AVY), a global leader in pressure-sensitive labeling materials, office products and retail tag, ticketing and branding systems. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with sales of $5.6 billion. It currently employs more than 30,000 individuals in approximately 50 countries. For additional information about Avery Dennison RFID and the company's complete product portfolio, visit www.rfid.averydennison.com.
About Mühlbauer AG
Muehlbauer is a global, independent manufacturer and consultant of turnkey automation solutions for the Smart Card, Smart Label, Semiconductor Backend and Vision industries. With more than 1,800 employees in 27 locations on five continents Muehlbauer is the leading supplier of production equipment for the Smart Card and Smart Label industry.
Based on the RFID Smart Label experience since 1995, Muehlbauer is the only company in the world to provide complete turnkey production solutions for the assembly, converting, testing and personalization of RFID Smart Labels, Smart Tickets and Smart Cards. The complete range of technologies can be served in the optimal way from one source.
Information on Muehlbauer is available on the Internet at www.muehlbauer.de/.