AT&T's Wireless Network Coverage And Reliablity Helps Zipcar Answer A Unique Consumer Need

AT&T's wireless data network provides the coverage and speed to make Zipcar's service efficient and reliable. Zipcar administers everything from its Cambridge headquarters. Members can reserve a vehicle either online or by telephone. Specialty "black box" devices—a custom circuit board, processor and modem—installed in all Zipcar vehicles, receive the reservation information via AT&T's wireless network. The Zipcar reservation process is very secure and reliable because every member is issued a unique "Zipcard" upon joining. This Zipcard is authorized for use via AT&T's GSM/GPRS data network when a reservation is made.

Challenges:

• Pioneer a new business model for car ownership—car sharing.
• Remotely monitor location and maintenance status.
• Build a secure system to control and monitor member access.
• Accept member reservations and transmit data in real-time.
• Build a system that easily scales to new markets.
• Create a superior userexperience that is easier to use than an ATM.

Results:

• Access and monitoring systems handled hundreds of thousands of self-service reservations.
• Accurate, timely vehicle-use information resulted in efficient revenue forecasting and collections.
• Zipcar reports 40% of members were so pleased with the service that they either sold their cars or decided not to buy one.