Are You Leveraging LBS?

By Sarah Howland, Integrated Solutions magazine

With the explosive adoption of smartphones over the past few years, LBS has become prevalent in the consumer world. There are countless apps available today that are centered around LBS — from handset-based navigation to places directories and social networks. Gartner Research reported recently that the number of users of LBS is set to more than double to 95.7 million this year, up from 41 million a year ago.