Case Study

AEP Energy Powers Personalization With Dynamics 365 Customer Insights

Source: Microsoft

American Electric Power (AEP) Energy, a retail electricity and natural gas supply provider, takes pride in making it easy for customers to buy, manage, and use energy. With over 400,000 residential and commercial customers, AEP Energy is using Microsoft Dynamics 365 Customer Insights to empower its marketing, sales and customer service professionals to gain a 360-degree view of customers and surface key insights such as sales opportunities, next-best-action plans, and audience segmentation strategies, to offer exceptional customer experiences across all touchpoints.