Simplifying Mobile Communication: What Is Zinc?

By Sarah Nicastro, publisher/editor in chief, Field Technologies
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When your workforce is rarely in the office or behind a desk, effective mobile communication becomes critical. What makes mobile communication effective? According to Stacey Epstein, CEO of enterprise communication platform provider Zinc, the key is simplicity. If it is cumbersome or time consuming for your mobile employees to communicate with you or one another, they won’t - and that causes a multitude of problems. Could Zinc be the antidote to your mobile communication woes? Here, I sit down with Stacey to discuss so you can get a better idea of what Zinc is and how it could fit into your business.

Field Technologies: Can you first give us the overview of what Zinc does?

Epstein: We all love to text. It’s the easiest, fastest, and most effective way to communicate, and the only technology required is the phone that’s already in our pockets. Messaging has become the primary communication tool in our personal lives, and its benefits have now bled into our work lives. Unfortunately, consumer messaging apps aren’t made for business. This is where Zinc comes in.  Zinc is a mobile communications platform for the enterprise. It provides the ease of use and features we love from consumer messaging apps with the security, compliance, and administration that enterprises require.