iPads Take Flight At Southwest

By Brian Albright, Field Technologies

Southwest Airlines is deploying a new mobile platform that will replace bulky paper manuals for flight attendants and improve inflight POS operations.

Southwest Airlines has more than 50,000 employees, who provide service to more than 100 million customers annually. Southwest operates more than 3,900 departures a day during peak travel season across a network of 98 destinations in the United States and seven additional countries. Based on the U.S. Department of Transportation’s most recent data, Southwest is the nation’s largest carrier in terms of originating domestic passengers boarded. The airline has consistently been highly ranked when it comes to customer satisfaction and service, and this level of service is something Southwest strives to maintain in all its customer-facing activities — from its baggage policies to the often absurdly funny safety speeches the flight attendants make before take-off.