How To Get Buy-In For Mobile Apps

By John McGill, VP of business development, Lextech, www.lextech.com

Tips for aligning the needs of the mobile workforce and the C-suite

Companies are anxious to get moving as enterprise mobility continues to be high on the list of priorities for change agents. For companies with large field organizations, a crucial first step is getting everyone in sync and focused on the same objectives — from the C-suite through to the end user. This can be complicated because the demands of application users often are different from the needs of executives.

A top-down/bottom-up approach can help ensure that everyone in the company is excited about the potential for mobile apps to help make the organization more efficient and profitable.