Guest Column | July 9, 2014

Gain A Competitive Advantage – Include Mobile Technology In Your Budget

By Joe Langner, Executive Vice President, Mid-Market Solutions, Sage North America

Mobile technology continues to increase its importance in modern business, and successful companies are finding ways to leverage it as a competitive advantage. A recent Sage survey found that 68% of businesses report that mobile technology has a positive effect on employee productivity. In addition, 70% report that mobile devices are elevating their level of customer service to new heights. Mobile technology is integral to the success of small and medium-sized businesses, but many are not planning for the use of mobile devices and services in their company budget.

Enabling everyone to perform basic and more advanced tasks that are integral to both personal and professional lives, mobile technology allows employees to answer calls, quickly respond to important emails, and efficiently perform their functions regardless of their physical location. More and more companies see the benefits of employees who have access to applications that extend their apabilities beyond the office, so they can conduct business anywhere and anytime. When employees get what they need to do their job – no more no less – from remote offices, at home, or on the road, companies deliver better customer service and are more productive. Mobile technology provides these businesses with a competitive advantage, increasing referrals, and elevating their brand.  

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