Disappointed With Return On Mobility? Here's Where You May Have Gone Wrong

By Cathal McGloin, CEO, FeedHenry

Increasingly companies are suffering Return on Mobility (ROM) disappointment. Following initial forays into mobile, the original allure has worn off as they struggle to justify mobile investment when the ROM promised from point solutions and legacy mobile enterprise application platforms (MEAPs) simply hasn’t come to fruition. For companies that rely on field operations, unleashing new mobile technologies and processes on a workforce of 1,000 to 10,000 workers is expensive and daunting.

Top complaints about mobile ROI amongst field service organizations and how to tackle them include:

“We built a mobile app for our field-service organization – but it was too demanding on our back-end services and couldn’t scale.”

Field service apps are typically data-hungry, requiring employees to access mission-critical information.  With the introduction of cloud, agile development toolkits, and the use of RESTful APIs, data is now made readily accessible to and from mobile devices in the field.  By using the cloud as a middle layer – creating a separate connection point between the device and sensitive backend systems– data can be stored and managed in ways that were previously unimaginable. 

The cloud is now the infrastructure of choice, providing on-demand scalability as field service apps grow in volume and data consumption. The utility-based pricing model also helps to cut overall costs, yielding faster ROM.

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