Application Development: Answers For A Cross-Platform Mobile World

By David Norris, Director of Product Strategy, Stratix Corporation

Until recently, mobileOS platforms have been designed to serve specific market segments. Windows Mobile focused on commercial applications and hardened devices, while Blackberry played heavily in the email and texting business for road warriors. On the Apple side, no one can argue iPhone’ssuccess with consumers and consumer applications (mostly for entertainment).

Today the enterprise mobility landscape is converging more quickly than ever. Users want mobile devices that can do it all, serving both business and personal needs for a wide variety of associated applications. And it’s not justmobile phones.They want the same capabilities on their mobile tablets.A user may own bothan Android smartphone and an Apple iPad, and expect to run the same applications and access the same data on both, without compromising capability. It’s no longer a viable strategy within a diverse and mobile world to develop business applications on a single mobile OS platform.