Kellogg Expands Deployment Of I.D. Systems' Wireless Industrial Vehicle Management System

November 17, 2008 — I.D. Systems, Inc. (NASDAQ: IDSY), a leading provider of wireless
asset tracking and management solutions, today announced that it has received a follow-on purchase order
from Kellogg Company to implement I.D. Systems' Wireless Asset Net industrial vehicle management
system for a fleet of material handling equipment at a major Kellogg manufacturing and distribution facility.
This facility—Kellogg's second to deploy I.D. Systems' wireless technology—is in Battle Creek, Michigan,
also the location of Kellogg's world headquarters.

"Kellogg wants to adopt best practices aimed at improving safety, increasing productivity and reducing costs
in their workplace, and I.D. Systems' wireless technology is helping Kellogg meet its goals for optimizing
industrial fleet management," said Peter Fausel, I.D. Systems' executive vice president of sales, marketing and
customer service. "We are very gratified to expand our relationship with a world-class consumer products
company like Kellogg and we look forward to reproducing our best-practice technology for Kellogg at more
facilities across their enterprise."

Kellogg is the world's leading producer of cereal and a leading producer of convenience foods, with 2007
sales of nearly $12 billion. Kellogg products, including leading brands such as Kellogg's, Keebler, Pop-Tarts,
Eggo, Cheez-It, Morningstar Farms, and Famous Amos, are manufactured in 19 countries and distributed in
more than 180 countries around the world.

The Wireless Asset Net system improves productivity in manufacturing and distribution operations by
establishing accountability for use of equipment, ensuring equipment is in the proper place at the right time,
streamlining work flow through automated messaging, and providing management with unique metrics on —
and controls over — equipment utilization. The system also improves workplace safety and security by
restricting vehicle access to trained, authorized operators and providing electronic vehicle inspection
checklists. In addition, the system reduces maintenance expenses by automatically uploading vehicle data,
reporting vehicle problems in real time, scheduling maintenance according to actual vehicle usage rather than
on a calendar basis, and helping determine the optimal economic time to replace equipment.

About I.D. Systems
Based in Hackensack, New Jersey, with European business offices in Düsseldorf, Germany, I.D. Systems, Inc.
is a leading provider of wireless solutions for managing and securing high-value enterprise assets, including
industrial vehicles, such as forklifts and airport ground support equipment, and rental vehicles. The
company's patented technology, which utilizes radio frequency identification, or RFID, technology, addresses
the needs of organizations to control, track, monitor and analyze their assets. For more information, visit
www.id-systems.com.