Millennials account for more than one-third of the U.S. employee population and more are entering the workforce every day, making this generation the biggest opportunity for growth in fleets.
Despite their strength in numbers, millennials are dodged by stereotypes—they are entitled, want a trophy for showing up, and spend too much time on Snapchat. This is a bad rap that’s not necessarily true. One recent study found four major ways millennials are driving fundamental change, including an emphasis on self-development and future-proofing strategies.
A successful driver recruitment strategy will attract a new pool of dynamic employees who are wholeheartedly engaged in the company. Here are five ideas on how to recruit millennial drivers:
5 Driver Recruitment Tactics When Targeting Millennials
1. Spend Time Preparing
An overlooked part of the driver recruitment process is making sure fleets presents themselves in an attractive way. The company website should be polished and professional, using friendly language that explains the company’s purpose and positive impact on the industry. Invest in building social channels to showcase what day-to-day operations look like and how employees are engaged in the business and culture.