How Technology Intensity Accelerates Business Value

By Sanjay Jacob, Senior Director, Azure, Microsoft Corporation

Organizations that embrace technology intensity are inherently more successful. What exactly is technology intensity, and why is it critical for today’s enterprises to build a cohesive digital strategy?

Technology intensity defined

Technology intensity has three components:

1. Rapid adoption of hyper-scale cloud platforms
2. A rational business decision to invest in digital capabilities
3. Relentless focus on building technology that customers can trust—relying on credible suppliers and building security into new products.

As Microsoft CEO Satya Nadella notes, “We must adopt technology in ways that are much faster than what we have done in the past. Each one of us, in our organizations, will have to build our own digital capability on top of the technology we have adopted. Tech intensity is one of the key considerations you have to get right.”

Technology intensity as a critical enabler

Simply put, technology intensity is a critical part of business strategy today. I meet regularly with leaders from companies around the world. In my experience, high-performance companies invest the most in digital capabilities and skillsets. In fact, there is a productivity gap between these top performers and their lesser performing counterparts that directly correlates with the scale of digital investments.