Article | November 25, 2019

Getting Executive Buy-In On AI And Emerging Tech

Source: Zinier

By Arka Dhar, Zinier


This article was originally posted on the Forbes Technology Council. Click here to read the original article.

Driving north on the 101 from Silicon Valley to San Francisco, there are dozens of billboards promoting new artificial intelligence (AI) ventures. According to PricewaterhouseCooper and CB Insights (via Bloomberg), venture capitalists poured a record $9.3 billion into AI startups last year, and this is just the beginning.

For many business leaders, AI is still a buzzword. This largely stems from an obsessive marketing regime that hypes up technologies like AI, machine learning (ML) and the internet of things (IoT). But behind the billboards and eye-watering funding rounds are industry-disrupting technologies, and understanding their potential impact as well as how to get executive buy-in are pivotal to the future of work.

Here are some considerations when preparing yourself to get the thumbs up on your next technology project:

Focus on the mission, not the hype

During initial meetings I’ve had with decision makers, it’s been tremendously helpful to demystify AI from the start and translate it into language that aligns with business goals. “Oh! It is automation?” For many leaders that I talk to, the largest concern is the cost of reworking their systems by testing new technologies. Getting past the hype of AI and digging into what it really means and looks like for a business is essential in getting executive support.