By Dan Steiner via Salesforce
“Customer experience” is in vogue again. Everywhere you look, there are articles and posts covering how companies can ramp up customer experience to generate more revenue.
And, to be fair, customer experience should always be in focus. As the economy swings back into hyperdrive, consumers are being bombarded with new and exciting offers – the kind that can get otherwise loyal customers to jump ship.
Retaining customers makes sound financial sense – acquiring a new one is five times more expensive than wowing an existing customer away from the noisy competitors and their splashy ads.
Hands down, the best way to retain your customers is by finding ways to make their experience with your products and services hassle-free and completely satisfying. In the world of technology, customers always remember when things go wrong.