Enterprise Mobile Messaging: Transforming The Workplace Through Mobile Devices

Enterprise mobility programs have focused on device security at the expense of truly “mobile first” productivity. Early app-development efforts have been limited to mobile ports of existing line-of-business applications, and remote email remains the primary mobile use case for most enterprises. Until businesses understand and harness the context in which consumers use mobile devices, they will continue to fall short of customer expectations.

This report examines the potential for mobile messaging in the enterprise, considers the ideal functions for a mobile-messaging platform, provides use cases that best display the most immediate potential, and offers advice for integrating messaging into your enterprise in ways that will provide a measurable return on investment (ROI).