By Sarah Nicastro, IFS North America
Companies have realized the strategic and monetary value of service as a (or the) key differentiator, and most are at some stage of the journey to equip their businesses to seize the service opportunity. You read (I write) a lot of articles on servitization and the journey to outcomes-based service, and the reason you hear so much about these topics is twofold: First, the opportunity they present is immense, and second, the undertaking of these journeys is no small feat.
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