VertMarkets Ad Campaign Element Specifications
VertMarkets' 68 industry marketplaces offer you the most comprehensive network of business-to-business sites available online. Advertising on our Web sites or in our industry-specific newsletters allows you to customize your campaign to reach your target audience.
Whether you want to reach a broad-based business audience by advertising across all of our properties or target your message to a specific industry or industry sector, VertMarkets' flexible advertising programs allow you to meet your marketing objectives. Below are paid and non-paid features/placements available throughout the Web sites. Each section below provides specific material requirements and a sample.
| Ad Creatives | Newsletter Sponsorships |
| Articles | Product Showcase Listings |
| Contributing Editor Features | Special Features |
| E-mail List Rentals | Storefronts |
Link To Us!
Link building is critical to your online marketing success. Here's why:
- Links allow you to point site users to very niche and relevant content that your site may not contain.
- Links can help improve your search engine rankings.
- Links aid in establishing your market position.
Here is a set of instructions for placing a link to any one of the 68 VertMarkets' Web sites from your site.
- Right click on the online logo at the top left-hand corner of the page and select "Save Picture As" saving the image to your desired location and naming it accordingly.
- When you place the image on your Web site, use the following link, replacing the "ONLINEURL" with the appropriate VertMarkets online:
Ad Creatives
Target a specific audience with an online ad campaign. Monitor your success as we provide you with detailed performance reports and ideas on how to optimize your campaign.
Requirements:
Banner Ads: 468 x 60 pixels, in .gif or .jpeg formats, animated files accepted, file size up to 40K, double-click tags also accepted
Skyscraper Ads: 120 x 600 pixels, in .gif or .jpeg formats, animated files accepted, file size up to 40K, double-click tags also accepted
Vertical Ads: 120 x 240 pixels, in .gif or .jpeg formats, animated files accepted, file size up to 40K, double-click tags also accepted
Tile Ads: 120 x 60 pixels, in .gif or .jpeg formats, animated files accepted, file size up to 40K, double-click tags also accepted
Articles
As an advertiser you will be able to pinpoint end users and integrators who are evaluating information and solutions. Target site users through postings in the content-rich archives of white papers, case studies, and other educational resources.
Requirements:
We are most interested in white papers, case studies, and best practices guidelines. Acceptable formats include: PDF, HTML, Microsoft Word (.doc or .rtf) file, ASCII Text File, or text included in e-mail body.
Editorial Criteria
To ensure the information is truly educational and not simply a self-promotion for the contributor, our editorial staff screens all submissions. While it is acceptable to briefly mention a product or supplier within the article, the overwhelming emphasis of the content should be on technology trends, user needs, implementation tips, and/or options for solutions. VertMarkets reserves the right to deem any submission as unacceptable. However, at your request, we may be willing to offer suggestions on revisions that would make the submission acceptable for posting.
Graphics may be included in an article as long as they meet the following requirements:
- The file size is under 20k.
- Graphics are in GIF or JPEG format.
- Graphics may not be larger than 200 pixels wide.
Contributing Editor Features
Your business can take "center stage" through this feature that showcases an industry executive weighing in on a variety of topics. This feature is given prominent placement on the home page.
Requirements:
Headshot graphic sized to 65 x 90 pixels in .gif or .jpeg format
Acceptable formats include: PDF, HTML, Microsoft Word (.doc or .rtf) file, ASCII Text File, or text included in e-mail body.
Editorial Criteria
To ensure the information is truly educational and not simply a self-promotion for the contributor, our editorial staff screens all submissions. While it is acceptable to briefly mention a product or supplier within the article, the overwhelming emphasis of the content should be on technology trends, user needs, implementation tips, and/or options for solutions. VertMarkets reserves the right to deem any submission as unacceptable. However, at your request, we may be willing to offer suggestions on revisions that would make the submission acceptable for posting.
Other graphics may be included in an article as long as they meet the following requirements:
Graphics are in GIF or JPEG format.
Graphics may not be larger than 200 pixels wide.
E-mail List Rentals
Deliver your customized, stand-alone, e-mail marketing message in HTML or text format to our opt-in subscribers. Your e-mail campaigns will reach the most precise group of industry professionals who are actively involved in the market. Registration is compliant with the CAN-SPAM Act Of 2003.
Requirements:
Materials due at least two weeks prior to scheduled run date.
Client must provide an HTML and text version of the message to be delivered, along with a subject line for the message.
Client must supply "seed" addresses for message.
Client may also submit a suppression list.
Newsletter Sponsorships
Deliver your message directly to the inbox of your target audience via sponsorships and inserts. Generate leads, drive traffic to your storefront, and build brand awareness for your products and services.
Requirements:
Materials due at least two weeks prior to scheduled run date.
Client must provide 300 characters of text, plus a URL
Client may also provide a 100 x 100 pixel logo in .gif or .jpeg formats, animated files accepted, file size up to 15K, double-click tags also accepted
Product Showcase Listings
As an advertiser you will be able to reach industry decision-makers who are evaluating products and services that address current business issues. Target site users through postings in the product showcase.
Requirements:
Client may also provide a 200 x 200 pixel logo in .gif or .jpeg formats, animated files accepted, file size up to 20K, double-click tags also accepted
Acceptable text information formats include: PDF, HTML, Microsoft Word (.doc or .rtf) file, ASCII Text File, or text included in e-mail body. Text length should remain under 500-800 words.
Clients may also submit a downloadable file that can be associated with the product showcase listing for enhanced lead-capture capabilities. Examples of downloadable files include, but are not limited to, product specification sheets, technical application sheets, shareware applications, etc.
Special Features
Present your customized announcement, in a premium homepage location. Your special feature sets you apart from other advertisers and allows you to drive your message home.
Requirements:
Materials due at least two weeks prior to scheduled run date.
Client must provide 300 characters of text, plus a URL
Client may also provide an image that is (no greater than) 125 x 125 pixel logo in .gif or .jpeg formats, animated files accepted, file size up to 20K, double-click tags also accepted
Storefronts
Your storefront offers you continuous and limitless exposure to a targeted audience of professionals interested in solutions that will help grow their business.
Requirements:
Click here for complete requirements for your storefront.