Three Steps To Building A Better Big Data Culture

By Kristin Amico, ClickSoftware

The promise of Big Data and analytics seems simple enough. Collect as much disparate and unstructured data from as many sources as possible and analyze it in order to find new patterns, inform business decisions and spark innovation. So why are so few organizations truly benefitting from advancements in business intelligence and analytics?

The answer, according to recent research, is not in the data center, it’s in the culture.

The effort must begin at the top, according to The Virtuous Cycle of Data, a survey of 362 business leaders conducted last fall by the Economist Intelligence Unit and Teradata. A strong vision and momentum are vital to creating a culture that embraces data and facts as the primary basis for business decision-making.

“There is no substitute for a corporate leader who has found religion in data and analytics,” said Russell Glass, head of marketing products at LinkedIn, during a webcast detailing the study’s findings. It’s critical for C-level leaders to be open to being wrong and committed to discovering the truth through data if they hope to create a data-driven business and lead it to outperform the competition, Glass added.

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