The Digital Wrap: Using Service Activities To Create Online Impressions

By Billy Marshall, CEO of ServiceTrade and author of The Digital Wrap

Let’s examine why you wrap your trucks and vans with logos, brand promises, and contact information even when it can cost anywhere from $1,000 to more than $5,000 per vehicle. The answer is simple: as your techs deliver service you want both current and prospective customers to see your brand in your service area. Ideally the logo and the brand promise are memorable, and the simple act of delivering service yields future service opportunities.

Truck wrapping is a popular branding medium, and it is highly effective due to a couple of important principles:

1. It is ideally targeted because it only appears in the areas you serve. Except for joyrides by technicians on weekends, the impressions you deliver have a near 100% probability of being relevant to the audience.

2. It requires no extra effort by the technician. Delivering impressions through the wrap does not distract the technician from the most important task of delivering quality service to the customer. The technician does not have to remember to do anything extra to deliver these customer impressions.