6 Steps To Smarter Mobile App Design And Development

Mobile app usage is growing at a remarkably impressive rate. Industry figures predict the number of downloaded apps will rise from 57 billion at the end of 2012 to 254 billion by the end of 2017. But while these industry projections are impressive, it’s not just about the numbers. Alongside this increase in market size, users are placing a higher premium on app design and user experience. Of those billions of apps being downloaded, user engagement drops by 75 percent after the first usage. Simply put, users are often unimpressed.

Because of rising competition and user expectations, it is no longer enough for a business to simply offer an app. Instead, to truly compete, they must be able to design an app that meets or exceeds the usability of the billions upon billions of other apps in the marketplace.

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