Micro Apps, Metrics, And Mobile-First: The Business-Friendly Approach To Mobile Strategy

Mobility offers tremendous opportunities for every business unit in the enterprise. From optimizing processes to real-time collaboration, improved customer experiences to increased revenues, the benefits are big—but so are the challenges.

First generation apps have begun the process of mobilizing the enterprise, and there’s a significant need to keep enhancing, supporting, and evolving those applications. But the app landscape is also expanding, with better, faster ways at creating business value called micro apps: simple, yet powerful business processes that when connected to line of business (LOB) systems, can empower customers and employees to collaborate and solve problems at a pace like never before.

This complex ecosystem creates challenges for the line of business and IT to handle the sheer scale of defining, designing, deploying, and managing mobile experiences that matter. If unaddressed, these challenges can become the bottleneck to adopting the velocity that will help you stay far ahead of your competition with unrivaled service. To overcome these roadblocks, you need a solid understanding of the business, challenges, requirements, and lessons learned from past experiences. With this backdrop, you can implement a mobile strategy that succeeds today and in the future.

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