CBS Outdoor Improves Billboard Placement With Mobile Management Platform

CBS Outdoor, the leading outdoor advertising and media company, has improved its placement of advertising billboards across London Underground using B2M’s mprodigy® enterprise mobile management platform.

Business Need

CBS Outdoor needed to replace the outdated paper- based worksheets used by poster fixers on the London Underground. After each night shift, the fixers’ completed worksheets were returned to the office and manually entered into the central database by three administrators. This task was open to manual errors and could take a whole day when factoring in day and night shift work.

An earlier experience with mobile scanning devices used on the advertising displays on the buses across the UK suffered from a lack of remote management control. For example, when CBS Outdoor needed to update the 200+ devices, the team had to travel to each bus depot to modify the half-dozen devices at each location.

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