Augmented Reality: Far From A Gimmick When It Comes To Field Service

Augmented reality (AR) and virtual reality (VR) are beginning to have their day in the realm of consumer products, but these technologies were really meant for business purposes, such as service. This report explores the business challenges that AR/VR can be used to address, and where your firm will see the most benefits.

Tomorrow’s Tech for Today’s Problems

When discussing field service, it’s easy to focus on the embedded devices in place right now, and how applying new software to those devices can be used to address the needs of technicians and customers. There’s no denying that focusing on those things can help deliver solutions, but Aberdeen’s research has shown that firms leading the transformation of field service have begun to look outside those areas, realizing rightly that smartphones and location services alone can’t solve some of service’s more nuanced challenges. Figure 1 discusses the major challenges impacting service firms today.